Digital transformation is the only goal for most of the small scale and even medium scale companies. At the same time, the possibilities for making mistakes while setting up the digital marketing campaign also increase. No hard work in this digital world wins but only smart work does.
Here below are the most important digital marketing mistakes which we need to avoid in 2016 to survive and shine.
Missing to understand our audience
Always “Customers are the King” for all kind of business. So it is vital to know about how our target audience thinking about our brand, what they really expecting from us and how we can make them for returning customers. Failing to understand our audience probably is the biggest mistake one can do in digital marketing.
Planning (I mean perfect planning) before execution is the first step in any process. Likewise, plan your digital marketing strategy wisely. Digital marketing always costs a lot and make sure you will get returns from each investment in all the marketing channels.
Having too much expectations
Having too much of the expectation with small investment is one of the most common mistake we can see in startups and newbies. Yes, maybe startups are not affordable to invest in big level. I suggest they can better go for growth hacking techniques. Instead of doing such smart practices, this is not advisable to make a decision with previous results with small budget. Still if you want more traffic in short time, just go for paid advertisement. If you are interested in SEO, then we you have to wait for some months for fruitful result.
Lacking focus on short term goals
Reaching out a high place is not so simple but it is highly possible. We literally need to cross many hurdles for sure. All we need to do is break up the big process in to small targets and work on to accomplish it within respective time. Without any short term goals you may fail to reach your target point.
Not Budgeting Properly
Allocating budget in each marketing channel is another important thing we must consider before you are really investing in. Check out the place or medium where your target audience are in massive amount and invest more there. Cost Per Acquisition (CPA) is another unavoidable thing we should aware of while investing.
Using Too Many Social Media Platform
Using Social media as a major business driving platforms is important nowadays but at the same time, creating too many social profiles in different social media channels in very short span of time is not advisable. Social media is boon for every business, try to make us of it in a nice way, don’t be a spammer there. All social media channels are smart enough to find out a spammer even in a huge crowd.
Forgetting the importance of content
Whatever happens, content is always king. This is not only applicable for Search Engine Optimization but also in the content marketing, blogging and even in social media. Don’t forget to keep update fresh content in your website as well as in your marketing channel
Failing to Archive data
Data is not just a metrics when it comes to analytics in digital marketing. Each and every visitor is important for your business. Tracking the analytics and analyzing the data is the only thing which helps us to predict our audience behavior. Digital Analytics will be next big trending topic in the year 2016 for sure. So don’t forget to make use of all free analytics tool and if affordable then go for paid one as well
Not having a mobile-friendly website
The ratio of the mobile searchers has already crossed the desktop searchers. Having a non-responsive website is like not having website for any business. Your target audiences are already moved to mobile world then why don’t you still? Go on and pick a best responsive web development services company who are good in recent web trends and techniques and get your website done.
Failure to adapt to changes
Old is Gold concept never applicable in digital marketing, as a digital marketing expert you should keep updated with latest trends and techniques and always should be ready to adapt any new changes in marketing techniques. Outdated strategy won’t win.
Neglecting the quality of content
Content is important in any marketing it doesn’t simply mean content but it means quality content. Simple but unique and fresh content is far better than quantity and thin content. Don’t compromise your quality in content for anything.
Having no social media strategy
Without having a perfect and smart strategy in social media, you simply just can’t make business in social media. People who are in social media are smart enough to pick the best ones albeit they have tons of options there.
Bulk profile creation
Too much of anything in short time always hurts. Don’t do any bulk profile registration in one time. Keep some regular frequency in both profile creation as well as in the status update.
Spending money for fake followers
There is no point in spending money for acquiring fake followers or likes. The ultimate goal of increasing followers for our profile is not just showing the number to people but for building the real community who will become your customers later (some of them may be our existing customers)
Talking too much about brand and brand alone
Sharing promotional content or same pages again and again in our profile doesn’t looks well and none of our audience would be interested in seeing same stuff. Make your audience engage with variety of information from various trusted sources.
Irrelevant and excessive hashtags
Hashtag has been introduced to categorize the similar contents. Adding irrelevant hashtag drives traffic in to wrong way. As per the expert’s opinion, we can have maximum three hashtags in a post or a status.
Sharing too many in short time
Frequency of posting is another major thing we should follow to manage all our social media profiles. Dumping too many things in short time won’t help to any brand. Sharing 3 posts in Facebook profile and 6 posts in twitter per day with equal interval is the mantra for major brands in all across the world.
Forgetting to proof read
Being hurry in posting anything doesn’t make sense. Proof read one, twice and thrice before posting in public. A Small grammar error or punctuation error may spoil your brand name. Hire a dedicated person to proof read all your content which are about to publish in public.
Avoiding Meta data and schema tag
Meta description or Meta keywords are mightn’t help for search engine ranking directly but it helps to increase the Click Through Rate (CTR) which is in turn helps indirectly for ranking. Add customized message with all your offers, features etc., within the description. Likewise schema tag too helps for higher CTR and customized data in Search Engine Results (SERP) pages.
Paid Link Building strategy
Search Engines especially Google is smart enough to differentiate the paid links and natural links. There is no way to cheat Google with paid links. Take your time to plan your strategy to get links naturally. Moreover we can go for link baiting techniques for better results.
Keywords are important for all marketing but focusing too many keywords in single page leads to get penalized by Search Engine. We always better not to focus quantity of keywords but rather we can focus on quality keywords (I mean the keywords which drive better conversion)
Dynamic URLs are nothing but links which are created automatically by server according to user’s interaction within the website. Dynamic URLs usually have some string values with characters, numbers and sometimes even with symbols. Dynamic URLs are not appealing for both the users and Search Engines. If none of them like such kind of complicated links, then would we stick with dynamic just redirect or rewrite all URLs in to static one.
Using some tricky ways to redirect our users from one page to another page without the knowledge of those particular visitors is simply called “Cloacking”. As per the Google Webmaster Guidelines, cloaking is one of the worst and punishable techniques. Make use of various online tools to check for such redirects and remove it right now if you find any
Having Expiry Content
As the technologies and communication mediums are increased drastically, the peoples are also getting news and updates in no time from anywhere in the world. None of them here are interested to know something about which is old. Keep update your content day by day in your website and let them get updated from you.
No XML and HTML Sitemap
The name sitemap may looks like old but this is one where many people still searching to find their required pages when they enter in any website. Most of the websites in the internet have already crossed the total pages of 100
Want to shine in Digital Marketing? You just better not do any of the above mentioned mistakes. Once you are very much aware of DON’Ts then obviously you know what can come under Dos. The list will be upgraded in upcoming days. If I have missed any points which you think that is vital, kindly share it with me in below comment section.
Thank you! Have a Happy and Ethical Marketing!